Digital Media Management
In my role as Digital Media Manager at Daniel’s Leather, I crafted social media marketing campaigns that generated over six figures in revenue. I directed content creation, led editorial shoots, handled influencer and brand partnerships, and tracked campaign performance to optimize results.
Event Production & Curation
As an Events Producer and Gallery Associate at Artfull Walls Gallery in Harlem, NY, I curate and produce art events, manage event logistics, secure sponsorships, and cultivate client relationships to promote and sell high-value art pieces. I also implement content marketing strategies to enhance the gallery’s digital presence.
Creative Director of TZSNYC
As CEO of TZSNYC, I drove a 100% increase in brand awareness and scaled revenue to $30,000+ through data-driven marketing and customer engagement. I led a cross-functional team, managed operations, developed financial plans, and boosted social media following by 150% through SEO strategies, all while overseeing design and creative direction.
Digital Media Manager
of Chele's
Managed social media and digital content for Cheles, a Harlem-based Caribbean–Asian fusion restaurant, creating both long- and short-form content for Instagram, TikTok, and the website. Developed a strategy that highlighted the food, told the stories behind each dish, and showcased the people and culture of the restaurant. Managed the Google Business profile, posting a clean menu and optimizing for local discovery, resulting in a 40% increase in Google searches. Through consistent, intentional storytelling and in-store engagement tactics, grew the restaurant’s social following by 400 organic followers in just a few weeks while significantly boosting overall engagement.
Digital Content Producer
for MJB
As Digital Content Producer for MJB, captured and edited both long-form and short-form video content for YouTube, Instagram, and TikTok, translating brand narratives into high-performing, platform-native storytelling. Co-managed four social media accounts, driving 1,800% growth in reach and a 450% increase in engagement through strategic content execution and optimization. Collaborated on branded content campaigns with Forbes, Estée Lauder, and Netflix, contributing to high-visibility partnerships that elevated brand credibility and audience reach.